Association “Plant a tree, don’t be a stump!” organizes national tree planting campaigns at the local, regional and national level in the Republic of Croatia. The goal of the project is to collectively plant trees at the national level while bringing all participants closer to the need for personal or social, localized environmental contribution, which results in a synergistic effect and an increased number of activities aimed at nature conservation. This initiative resolves the knowledge gap about global environmental problems.

To reach its goals communication platform was created to promote educational materials (tree planting and its effects), to mobilize funding of various stakeholders, and an online map of planted trees (to show transparency of tree planting).